Craft Pricing Calculator₊ - Price handmade with real fees
The pricing calculator for handmade sellers - materials, hourly labor, overhead, and exact Etsy, Amazon Handmade, and Shopify fees, so you see true profit and margin on every piece. Free on iPhone.
Materials library at real scale - categories, pack-price entry, price history, and auto-reprice alerts
Wholesale vs retail dual pricing, sales log, and an insights dashboard with revenue, profit, and best sellers
PDF quotes, price lists, and a tax-ready year-end report
Your data is never hostage - private iCloud sync and CSV export are free for everyone, forever; one-time Pro unlock, no subscription
Guides
How to Price Handmade Items: The Full Formula - Price handmade items from materials, labor, overhead and fees: the full formula, a worked candle example, and the margin-after-fees check most makers skip.
The Handmade Pricing Formula, and When It Fails - The handmade pricing formula: (materials + labor) x 2 = wholesale, x 2 = retail. Three worked examples, why each multiplier exists, and when to override it.
Etsy Fees Explained: What Sellers Really Pay - Every Etsy fee in 2026: the $0.20 listing fee, 6.5% transaction fee on item plus shipping, 3% + $0.25 payment processing, and the Offsite Ads 12-15% cut.
What to Charge for Your Time as a Maker - Set your hourly rate at $15-25 to start; the HSCG recommends at least $20. How to pick the number, time yourself, and compute your real effective rate per sale.
How to Price Candles: Cost, Formula, and Examples - Price candles at 2-4x true cost: an 8 oz soy candle runs about $4.62 in materials and $8.50 all-in, so honest retail lands at $18-28. Full cost sheet inside.
How to Price Handmade Soap (Without Guessing) - Price soap from loaf to bar: about $2.30 in materials and $4.50 all-in per bar at the HSCG's $20/hr, so artisan bars retail at $6-10. Full cost sheet inside.
Wholesale vs Retail Pricing for Handmade Sellers - Wholesale is half of retail: keystone pricing explained with a worked $11 cost, $22 wholesale, $44 retail example, plus MOQs, terms, and a readiness checklist.
Start from true cost: materials at what you actually paid, your labor at a real hourly rate, a share of overhead, and tool wear. Then add your margin and subtract marketplace fees to see what you truly keep.
What is the handmade pricing formula?
The classic convention is (materials + labor) x 2 = wholesale, x 2 again = retail. It is a solid starting point, but it ignores marketplace fees - always check your margin after fees before trusting it.
How much should I charge for my time?
Most handmade sellers use $15-25 per hour, and the Handcrafted Soap & Cosmetic Guild recommends at least $20. The one rule: never zero. Labor priced at zero is the #1 reason makers end up busy but broke.
What fees does Etsy charge sellers?
A $0.20 listing fee, a 6.5% transaction fee on the item plus shipping and gift wrap, and payment processing of 3% + $0.25 in the US. Offsite Ads adds 15% or 12% on attributed orders, capped at $100.
What is a good profit margin for handmade items?
Most makers target a 35-45% margin after fees on marketplace sales, and 50%+ when selling direct. If your margin after fees is under 20%, the price is too low or the costs are hiding somewhere.
How do I price crochet items?
Crochet is labor-heavy, so hourly rate dominates the price. Track actual hours per piece, price labor honestly, and lean on patterns that work up faster when the market will not pay for 12 hours of stitching.
How much should I sell my candles for?
A common rule is 2-4x your per-candle cost: wax, wick, jar, fragrance, and label, plus your pour time. An 8 oz soy candle that costs $4-5 to make typically retails around $18-28 depending on your market.
How should I price for a craft fair?
Same margin, slightly lower price than Etsy is the convention, because fees are lower - but your booth fee is a real cost. Divide it across expected sales as overhead, and account for your card reader's cut.
What is the difference between wholesale and retail pricing?
Wholesale is the price a shop pays you, usually half of retail, and retail is what the end customer pays. If your retail is not at least 2x wholesale, a stockist order can quietly lose you money.
Is Craft Pricing Calculator₊ a subscription?
No. The calculator is free with every fee preset and craft template, and the optional Pro upgrade is a one-time unlock - no monthly fee, no renewal, nothing to cancel. It is free on the App Store for iPhone.